Customization Lab

Mass Customization’s goal is to enable mass customization and service delivery to enable each customer to create their own personal user experience – mass customization, a key competitive advantage for businesses. As a result, the customer is increasingly coming into focus and becoming a co-creator.

Product configurators are considered as enabling mass customization. Through the use of intelligent algorithms and procedures in the CAS Configurator Merlin, the customer is optimally supported in product configuration. By integrating data from the product lifecycle (eg CAD data), it is possible to view the desired model realistically (in 3D, AR, VR) and to interact with it.

By means of various intelligent software, the customer is optimally advised and involved on the way to his desired product. The offer preparation of complex products and services is accelerated and the customer gets to a faster decision to buy. Intelligent variant management also makes it possible to manage and optimize the variety of variants.

The solutions, developed in the Customization Lab, will help customers in the future to individualize their world of products and services while making the right decisions. Existing data-based recommendations will assist our customers and their complex issues.

Customization Lab

Mass Customization’s goal is to enable mass customization and service delivery to enable each customer to create their own personal user experience – mass customization, a key competitive advantage for businesses. As a result, the customer is increasingly coming into focus and becoming a co-creator.

Product configurators are considered as enabling mass customization. Through the use of intelligent algorithms and procedures in the CAS Configurator Merlin, the customer is optimally supported in product configuration. By integrating data from the product lifecycle (eg CAD data), it is possible to view the desired model realistically (in 3D, AR, VR) and to interact with it.

By means of various intelligent software, the customer is optimally advised and involved on the way to his desired product. The offer preparation of complex products and services is accelerated and the customer gets to a faster decision to buy. Intelligent variant management also makes it possible to manage and optimize the variety of variants.

The solutions, developed in the Customization Lab, will help customers in the future to individualize their world of products and services while making the right decisions. Existing data-based recommendations will assist our customers and their complex issues.

Our
Projects

  • Connector.

    Hybrid Recommender Systems

    Our recommendation to recommend more...

  • Connector.

    Intelligent Chatbots

    An indispensable innovation in today’s world more...

  • Connector.

    Life Cycle Oriented Configuration Management

    An integrated way of thinking more...

  • Connector.

    Mixed Reality in the Product Configuration

    Not imaginable without it more...

  • Connector.

    Smart Business Intelligence

    How to make your business smart more...

Unsere
Projekte

  • Connector.

    Hybrid Recommender Systems

    Our recommendation to recommend more...

  • Connector.

    Intelligent Chatbots

    An indispensable innovation in today’s world more...

  • Connector.

    Life Cycle Oriented Configuration Management

    An integrated way of thinking more...

  • Connector.

    Mixed Reality in the Product Configuration

    Not imaginable without it more...

  • Connector.

    Smart Business Intelligence

    How to make your business smart more...